Afreya is a brand designed to de-stress with the help of natural herbs. In the beginning, three herbs (Jasmine, Lavender, and rose) will be the main focus of the brand. The logo comprises of the illustration of kingfisher, the bird is known for its calm nature. It is also known by another name: the halcyon. This name comes from the Greek legend of the Halcyon, a bird who lived by the sea and had the power to calm the wind and the waves at will in order to protect its eggs when necessary. Hence, kingfishers remain a symbol of peace to this day, and the word "halcyon" has entered the English language as a synonym for calm and tranquility. Thus the kingfisher sitting on the branch of the flowers presents the calmness and herbs both at the same time.